Promotional calendars have been around for companies trying to get their name out there. But now, with everyone using apps and online calendars, some wonder if old-school paper calendars are still worth it. There are a few reasons personalized stationery like paper promotional calendars are still good.
One is that people see them every day on their desk or their fridge. Digital calendars you have to open, but paper is always there. Also, many folks still like something tangible they can write on and touch. The other thing is when someone gives you a calendar as a gift, you want to keep it.
So branded calendars get kept and seen for a whole year. Plus, they can be given as gifts, which is more marketing. Some five key things to make promotional calendars effective are:
1. Maximizing Brand Exposure: The Power of Imprinted Calendars
Calendars for businesses can enhance brand awareness when appropriately designed. Calendars are super valuable things that folks put up front and center in their houses and workplaces all year long. With your business logo and contact information you can get your brand in front of potential new customers whenever they look to see what day it is. Even though digital calendars are oversized, research shows paper calendars will be around for a while.
A study co-authored with Yanliu Huang of Drexel University and Vicki Morwitz of Columbia Business School found that people are more successful at setting and implementing plans when using a paper calendar vs. digital calendars. So, paper promo calendars can still work well for branding if you make them correctly. Custom calendars make folks more aware of your brand than other promo stuff you can hand out, and since the calendars stick around for so long, they’re one of the most bang-for-your-buck marketing items a small business can use to get their name out there.
2. Themed Calendars: Connecting Your Brand to Customer Interests
Another way to boost awareness is to theme calendars around your industry or products. A landscaping company could feature monthly photos of beautiful yards with descriptions of services. Similarly, a travel agency may curate world destination images and facts.
Thematic calendars tailored to your business allow customers to engage with your brand beyond just seeing your logo. It can spark ideas and conversations that lead to future sales.
3. Engagement Beyond Visuals: Incorporating Data and Interesting Facts
Data and exciting facts are other elements that keep customers engaged with your brand beyond just the visuals. For example, a calendar for a financial advisor could list monthly financial tips or include graphs showing market trends.
Here’s an idea for vets looking to connect with pet owners and share helpful information. Putting pet health facts on stuff like calendars shows you know your stuff. So, work key stats into your calendar designs throughout the year, and it’ll help build trust and loyalty with folks.
4. Interactive Strategies: Surveys, Contests, and Incentives for Brand Awareness
Surveys, contests, and incentives are another tactic to boost brand awareness through calendars.
Companies can add signup forms or QR codes for online surveys on their calendars. Asking customers for feedback or their hopes for the next year through calendar promotions helps you learn more about your customers. And contests with prizes for getting trivia right or posting pics on social media can create excitement.
Deals like discounts if you bring your calendar to a meeting remind people about your biz whenever they look at it. Getting people involved keeps your brand at the front of their minds and gets them talking about you to others.
5. Design Excellence and Strategic Distribution for Maximum Impact
High-quality designs and good distribution are crucial to maximizing a calendar’s impact. Businesses should partner with a printer that knows design and paper – that expertise leads to better quality printing and getting those calendars out by handing them out in person, mailing them, and leaving stacks at places your customers go. The goal is to get the calendar in front of as many eyes as possible.
Calendars help drive new business when they look good and reach many potential customers. Picking the right places to hand out or display the calendars is crucial for accurate results.
Takeaway
With careful planning, promotional calendars remain a cost-effective way for businesses to stay top of mind with customers year-round.
Including relevant themes, data, and contests and distributing widely maximizes a calendar’s ability to enhance brand awareness and drive future sales. Proper design and strategic distribution ensure calendars keep your brand front and center with customers all year.
Therefore, there is a need to ensure that your business comes up and maintains promotional calendars. This is critical towards attracting more customers and maintaining the overall brand awareness among your market base.