Social media marketing is changing, just like everything else in our digital world. Consumers are bombarded with messaging from every angle. From stickers to signs to symbols on sports jerseys, it seems that every available space has a marketing message plastered on it.
Staying relevant let alone standing out in a sea of advertising and messaging is getting increasingly difficult. Consumers are becoming better educated and more sophisticated. Advertisers are constantly seeking new ways to attract attention to their brand and drive sales. Platforms are constantly updating their algorithms and rules.
To understand the constantly shifting sands of social media marketing, contact King Kong agency to see if they can help make sense of the current social media landscape.
Artificial Intelligence
The use of AI in marketing to create personalized content is on the rise. AI algorithms can now analyse user behaviour with incredible accuracy. It can deliver tailored content for each individual.
Chatbots can provide instant responses, understand customer preferences and steer them toward useful products and services. Product recommendations based on a user’s browsing history and buying habits make the user feel like they are being serviced by a personal concierge.
Personalization is now much more than using someone’s first name in an email. It’s about understanding the user and providing product and service recommendations that are uniquely tailored to them.
Virtual Reality
This technology is no longer just for gamers. Social media platforms are implementing augmented reality and virtual reality features. This allows advertisers to create interactive moments for their customers.
Providing users with an interactive 3D model of your product allows customers to take them for a virtual “test drive”. Early examples of this were virtual models allowing you to try different outfits, or arrange furniture in your virtual apartment. These early examples are getting much more sophisticated and realistic leaving prospective customers a lasting brand impression.
User Generated Content
When your audience becomes active in your brand’s story, it amplifies your reach and authenticity. This isn’t just a marketing tactic, it’s proof of the strong connection you’ve built with your audience.
Companies are finding new ways to engage their customers, turning them into brand advocates. It is becoming way more than just getting someone to write a good review. It’s harnessing their story and enthusiasm for your brand to spread the word and build community support.
What worked yesterday may not work tomorrow, and staying ahead of the curve is more vital than ever.