TikTok Shopping: How to Use it for Your Business

Within a few years of its beginning, TikTok has become the most influential social media channel globally. With around 1.2 billion monthly active users, TikTok has become the 6th largest social media network following, Facebook, Whatsapp, YouTube, Instagram, and WeChat.

Having your business presence in such a large community will surely bring extensive opportunities, maximizing your business revenue. Another notable thing is the TikTok shopping feature, enabling businesses to unlock the endless possibilities of maximizing their revenue.

Check out what the TikTok shopping feature is and how you can use it for your business growth. Also, explore the potential benefits businesses are acquiring after signing up in the TikTok shop:

What is TikTok shopping?

Recently, TikTok introduced an amazing feature – TikTok shopping. This feature allows businesses to display their products on the platform that are accessible only by a single click.

Previously, the TikTok shopping feature was only accessible to Shopify sellers. But, recently, to expand its services to more users, TikTok has extended its partnership to various other platforms.

These partner platforms include PrestaShop, BASE, Wix, and Square. Businesses having sites or stores on these websites are eligible to start integration and earning with the TikTok shopping feature.

How to use TikTok shop for your business’ growth?

Wondering how to start integrating with the TikTok shopping feature? Fret not, as we have got you covered here. Explore the given guide as it covers all the major aspects. Learn how you can sign up for the feature along with the powerful tips on maximizing your earning potential with the TikTok shopping feature:

1. Start by signing up TikTok shopping account

To start getting benefits from the TikTok shopping feature, you need to sign in for the feature. The process of establishing your presence on the TikTok shop is quite simple. You need to visit the TikTok Seller Center. You can sign in through email or phone number. On the other hand, you can also log in through your existing TikTok account.

2. Create engaging content

After creating your own shop on TikTok, you need to create compelling content showcasing your products or services. Briefly explain about your product. Tell users the maximum benefits of your product. At the same time, you must also show comprehensive descriptions to teach the audience how to use a particular product to maximize its benefits.

3. Product catalogue integration

You have to connect your product catalogs to your TikTok shop to successfully create a TikTok e-commerce store to sell your products on the platform. Sellers can complete this process by linking an existing e-commerce platform. On the other hand, they can also add products manually within the TikTok application.

4. Focus on adding product tags

Now, you have to focus on adding product tags. Utilizing the product tagging feature helps you add basic details of products, including product names, product prices, and links to your e-commerce store. These tags usually appear on the video content of the seller’s profile, allowing customers to access product details quickly.

5. Utilize TikTok ads

You should create and follow the best strategies on TikTok marketing for business. It will help you target your audience more conveniently. At the same time, you can also take advantage of the TikTok advertisement option. By displaying your products through TikTok ads, your products will have the capacity to reach more targeted people within no time.

6. Offer exclusive deals

Whether you are running a physical store or an online one, you may have noticed that people always love to get discounts from their favorite brands. To grab your audience’s attention, you must also offer exclusive deals and offers. It will not only help you sell more products but also help you gain more TikTok followers.

7. Monitor your performance

Last but not least, you must monitor your TikTok shop performance frequently. It will let you know to what extent your shop is flourishing and where you need to bring improvements. Gather all the metrics and create your next marketing campaign based on these measures. It will help you convince your customers more conveniently to your TikTok shop, maximizing your revenue.

Benefits of using TikTok shop for your business?

You will surely have obtained the idea of how to create a TikTok shop and how to run your shop successfully to get maximum benefits. Now, just have a look at the possible benefits you can avail yourself while establishing your presence on the TikTok shop:

1. Worldwide exposure

TikTok shopping feature offers sellers or small businesses a platform to showcase their services or products worldwide. The more people visit you, the more possibilities you will have to expand your business revenue.

2. Targetted advertising

By TikTok shop feature, sellers can easily target their specific demographics. For example, TikTok allows sellers to run ads. While creating ads, they are allowed to choose the demographics according to their preferences. So, they can have better reach to like-minded people, leading to an increase in their business revenue.

3. In-app shopping convenience

TikTok platform has become efficient to such an extent that it allows sellers to create a shopping section in their profile. From this shopping section, sellers can easily display their products along with complete details, convincing users to buy their needy products.

4. Competitive edge

While starting your business, you will get to know that there is a huge competition in every single niche to run an online business. In such a way, only those businesses can earn better that can reach maximum users or customers.

While establishing your business presence on TikTok, you will have another source or platform to showcase your business. Consequently, you can be a good competitor among your contemporaries.


Indeed, TikTok has become the most influential social media platform in the world. With billions of worldwide audiences, it helps creators or businesses to showcase their talent, services, and products to a large community within no time. For businesses, the platform comes with the option of a TikTok shop, allowing sellers to showcase their products to a large audience more conveniently. The given guide is enough to learn how to create your TikTok shop.
Author Bio

Zeeshan Ali

Digital Content Strategist


Zeeshan is an adept Senior Content Developer with 5+ years of expertise in SEO-optimized content especially in the field of IT, Artificial Intelligence and Business Marketing. He holds a master’s degree in English Linguistics and Literature. Keen on exploring the latest digital marketing trends to help businesses achieve their goals.

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